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  1. Blog

CloseBot on YouTube >

  • Research

    AI Booking Bot Benchmarks: What 1.1+ Million Appointments Actually Show

    Bryce DeCora Avatar
    Bryce DeCora
    CEO Co-Founder

    Search for advice on running an AI sales pipeline and you will find a lot of confident numbers with nothing behind them. We pulled the data to share publicly what no one else has.

    Read More >

    AI Booking Bot Benchmarks: What 1.1+ Million Appointments Actually Show
  • About

    AI Tools for Marketing Agencies

    Bryce DeCora Avatar
    Bryce DeCora
    CEO Co-Founder

    AI Tool – something that every app has in their website tagline. AI tools for marketing agencies are easy to find. That’s not the problem. Project management AI tool, email client AI tool, coffee machine AI… ☕️ Throw a rock in any direction and you’ll hit an AI tool. But which AI tool is worth…

    Read More >

    AI Tools for Marketing Agencies
  • News

    Viktor vs. Claude Tag: Why We’re Switching Our Internal AI Assistant – And What It Means for Your Stack

    Bryce DeCora Avatar
    Bryce DeCora
    CEO Co-Founder

    Viktor has been all the rage for General Assistant AI, but where do things sit now that Anthropic is releasing their own version with Claude Tag? How do things stack up? Which should you choose?

    Read More >

    Viktor vs. Claude Tag: Why We’re Switching Our Internal AI Assistant – And What It Means for Your Stack
  • Product

    Traditional AI Setters Made Obsolete with CloseBot’s Agent Node Announcement

    Bryce DeCora Avatar
    Bryce DeCora
    CEO Co-Founder

    Register for the Feature Launch Party 🚀 Don’t miss the launch party for this new feature on Thursday April 23rd at 1:00pm Pacific Time 👆 We will cover the how it works, why nothing like this exists and how agency users are positioned to win! In the meantime… here are some help docs we’ve created…

    Read More >

    Traditional AI Setters Made Obsolete with CloseBot’s Agent Node Announcement
  • Product

    Automated Lead Response and Follow-Up Playbook – 2 Real Examples 2026

    Bryce DeCora Avatar
    Bryce DeCora
    CEO Co-Founder

    Most content about automated lead response stops at “respond fast.” That advice has been repeated for fifteen years, usually citing a study from 2007, and it is not wrong. It just doesn’t do anything productive past the first reply… but the money is made in the follow-up if done correctly. Nobody publishes the twenty small…

    Read More >

    Automated Lead Response and Follow-Up Playbook – 2 Real Examples 2026
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CloseBot on YouTube >

  • About

    17 Features You Don’t Have to Wait For | CloseBot vs. HighLevel

    August 8, 2025
    Bryce DeCora Avatar
    Bryce DeCora
    CEO Co-Founder

    HighLevel released their AI Employee in October 2024. Since then, one of the main questions we’ve received is: How are you guys different from what HighLevel offers? This blog is the third in a series comparing CloseBot and HighLevel. We previously compared quality HERE and pricing HERE. In this article we focus on analyzing some…

    Read More >: 17 Features You Don’t Have to Wait For | CloseBot vs. HighLevel
    17 Features You Don’t Have to Wait For | CloseBot vs. HighLevel
  • About

    HighLevel Conversational AI vs. CloseBot Quality

    August 5, 2025
    Bryce DeCora Avatar
    Bryce DeCora
    CEO Co-Founder

    Quality is sometimes the last thing on people’s minds when comparing their options. We did a deep dive into pricing and features between HighLevel’s Conversational AI and CloseBot HERE. That blog showed how HighLevel’s AI Employee becomes extremely expensive with 4 or more sub-accounts and is far less powerful than CloseBot. This blog will focus…

    Read More >: HighLevel Conversational AI vs. CloseBot Quality
    HighLevel Conversational AI vs. CloseBot Quality
  • About

    CloseBot & HighLevel Conversational AI | A Pricing & Features Comparison

    July 28, 2025
    Bryce DeCora Avatar
    Bryce DeCora
    CEO Co-Founder

    This is the first of a two-part series examining the real costs agencies face when using CloseBot or HighLevel. Part two will be released later this week. We’ve had a lot of positive feedback since launching CloseBot’s update about our new features and continued low pricing. We’ve also seen some users who have misunderstood our…

    Read More >: CloseBot & HighLevel Conversational AI | A Pricing & Features Comparison
    CloseBot & HighLevel Conversational AI | A Pricing & Features Comparison
  • News

    Current State of AI and Psychosis

    July 25, 2025
    Bryce DeCora Avatar
    Bryce DeCora
    CEO Co-Founder

    Marketing Hype Breaking Down Natural Defense Mechanisms AI is the most competitive market segment in the world today. Every day a new groundbreaking product is developed and the cost of previous foundational models approaches zero as new models are released. On top of this, open source models like Llama and Qwen are nipping at the…

    Read More >: Current State of AI and Psychosis
    Current State of AI and Psychosis
  • About

    What it Takes to Offer Top Notch 24/7 Customer Support

    July 21, 2025
    Bryce DeCora Avatar
    Bryce DeCora
    CEO Co-Founder

    Customer support has been a big area of focus for CloseBot since its inception in November 2022, but even more work has been done on support systems in the past few months to allow for 24/7 human support. Let’s take a look at what it takes to operate a 24/7 support system and lessons we’ve…

    Read More >: What it Takes to Offer Top Notch 24/7 Customer Support
    What it Takes to Offer Top Notch 24/7 Customer Support
  • News

    Why AI Feedback Is Misleading And Why You Still Need Human Input

    July 18, 2025
    Bryce DeCora Avatar
    Bryce DeCora
    CEO Co-Founder

    The Seductive Trap of AI Validation Just like any other day, you wake up and head over to your computer for work on another side project. This project is different. You know it’s brilliant. After all, no one is building an app for docs to order their own dogfood with a tap of their nose…

    Read More >: Why AI Feedback Is Misleading And Why You Still Need Human Input
    Why AI Feedback Is Misleading And Why You Still Need Human Input
  • News

    AI Needs to Explain Itself, but Not for the Reasons You Think

    July 11, 2025
    Bryce DeCora Avatar
    Bryce DeCora
    CEO Co-Founder

    Artificial Intelligence is a black box. You give it an input and you get an output. Data scientists know how this works, but we don’t know what AI is doing exactly while it’s processing a response. This doesn’t mean we are on the verge of terminator or that we lack control over AI Agents, but…

    Read More >: AI Needs to Explain Itself, but Not for the Reasons You Think
    AI Needs to Explain Itself, but Not for the Reasons You Think
  • News

    Deterministic Vs. Agentic Lead Qualification – CloseBot Has the Best of Both

    June 13, 2025
    Bryce DeCora Avatar
    Bryce DeCora
    CEO Co-Founder

    Agents are all the rage right now, and rightly so… AI agents are cool because they are super simple to use. Give an agent a prompt and some tools and off it goes. 🤯 Compare this to workflows where you have to go through more work to set up the flow that guides the AI…

    Read More >: Deterministic Vs. Agentic Lead Qualification – CloseBot Has the Best of Both
    Deterministic Vs. Agentic Lead Qualification – CloseBot Has the Best of Both
  • News

    Big News: ZappyChat is Joining the CloseBot Family 🎉

    June 3, 2025
    Bryce DeCora Avatar
    Bryce DeCora
    CEO Co-Founder

    As most of you know, we’ve got a massive week ahead with the launch of CloseBot V2. But today’s update isn’t just about the product, it’s about the people. Turns out, we will have more users on this journey with us than we initially planned. CloseBot has officially acquired ZappyChat. Hear directly from Bryce here…

    Read More >: Big News: ZappyChat is Joining the CloseBot Family 🎉
    Big News: ZappyChat is Joining the CloseBot Family 🎉
  • About

    CloseBot V2 Affiliates – The New Frontier

    May 29, 2025
    Bryce DeCora Avatar
    Bryce DeCora
    CEO Co-Founder

    Affiliates, this post if for you. You have always been and will continue to be a main driver of growth for CloseBot, and we want to make sure you know about some important updates coming with the newest version of CloseBot. Please note, the current version of CloseBot (V1) will be referred to as CloseBot…

    Read More >: CloseBot V2 Affiliates – The New Frontier
    CloseBot V2 Affiliates – The New Frontier
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