Conversational AI Setter Businesses & Agencies Trust To Close Leads
CloseBot is the agentic Conversational AI that qualifies leads, automates follow-up and sets appointments accross your existing HighLevel, HubSpot and Custom CRM systems
4.8 
1M+Earning Revenue for Companies Like
One Agent.
Every Channel.
Zero Stitching.
You deserve better than hacked together systems that claim intelligence, but fall short on what you would expect.
CloseBot takes over all text-based channels within your CRM, replying and following up when you want and how you want to close deals.
Start for Free ›
Agents
Businesses and agencies generating
Case Study · Eric McAvoy, Freedom Pro
~$1K MRR
in 10 days, on $1 of ad spend
A database reactivation sprint against 200–300 dormant TikTok leads added roughly $1,000 in MRR for Eric’s real estate wholesaling community — total spend, one dollar.
Read the case study →Case Study · Lee Jackson, Salesverse
£60,000
qualified lead in 24 hours
Lee dropped CloseBot on a home improvement client’s site. Within the first 24 hours it captured an orangery extension inquiry worth roughly £60K, then two more qualified leads over the weekend.
Read the case study →Case Study · Márton Fűr, DM Automation Agency
90% less
manual work — outperforms human setters
A head-to-head against human setters proved CloseBot books more appointments and kills the spreadsheet drudgery — clients’ staff now do 90% less work, just supervising the AI.
Read the case study →Built for Industries that Need Sales AI Most
Pre-trained for the workflows, tools, and compliance your industry demands — pick yours to see how agents close for businesses like you.
-
Healthcare
Explore >: HealthcareYour client PII data can remain secure while you automate sales intake and booking for your healthcare business. See what CloseBot can do with built in tools you care about.
-
Home Services
Explore >: Home ServicesIntegrate with the tools you already use to automate lead qualification, job quotes and follow-up so you can focus on what matters
-
Marketing Agencies
Explore >: Marketing AgenciesCloseBot is the pioneer in sales AI that the best marketing agencies deploy for clients who need... the best. Built in native integrations with all the tools you and your clients already use.
-
Real Estate
Explore >: Real EstateCloseBot replies and follows up with buyers and sellers in seconds equipped natively with tools that matter to you. It pulls live property details, checks drive times, qualifies intent, and books showings straight onto your calendar.
Two Ways to Build
Whether you’re selling AI under your own brand or scaling your own pipeline, CloseBot meets you where you are.
Sell AI under your brand
White-label CloseBot, set your own pricing, and run appointment-setting agents for every client from one dashboard.
- White-label with your name, domain, and branding
- Rebill clients at margins you control
- Manage every client’s agents in one place
- Fixed pricing — your bill stays flat as you add clients
Scale your own sales
Plug agents into your CRM to qualify leads, follow up instantly, and book high-intent appointments while you sleep.
- Qualify leads and book high-intent appointments
- Replies and follow-ups on every channel, 24/7
- Connects to HighLevel, HubSpot, or your own CRM
- Build and test agents yourself — no developers
Why CloseBot
The AI setter built to earn
actual revenue
See how CloseBot compares to HighLevel, HubSpot, SalesApe, BotPress,
and Appointwise on the features that matter most
| Feature | CloseBot | HighLevel | HubSpot | SalesApe | BotPress | Appointwise |
|---|---|---|---|---|---|---|
|
Agency Compatible Able to white label, rebill and more |
||||||
|
Agentic Able to reason through problems |
||||||
|
Easy to Setup Get set up in minutes, no developers |
||||||
|
99.99% Uptime Highly scalable and reliable |
||||||
|
Scalable Pricing Pricing that makes sense as you grow |
Fixed | Variable | Variable | Variable | Variable | Variable |
|
No CRM Lock Natively integrate HighLevel, HubSpot + Custom |
||||||
|
Omni-Channel Chats across all channels in your CRM + more |
||||||
|
Unlimited Connectors Connect agents to any software |
||||||
|
AI Fallback Auto-routing if AI models fail |
||||||
|
HIPAA & GDPR Compliant Highest security standards |
||||||
|
Smart FAQ Notifies you if it needs help answering questions |
||||||
|
Testing Portal In-flow testing makes building easier than ever |
||||||
|
Standalone Compatible Works even without a CRM |
||||||
| Start for Free |
Developer and Agent Assistant Friendly
Everything that can be done in the UI can be done with the API.
# Smart FAQ: re-engage every lead that asked, the moment it's answered
curl -X POST https://api.closebot.com/smart-faq/answered-followup \
-H "X-CB-KEY: $CLOSEBOT_API_KEY" \
-H "Content-Type: application/json" \
-d '{ "faqId": "faq_123", "leadIds": ["lead_801", "lead_802"] }'// Smart FAQ: re-engage every lead that asked, the moment it's answered
await fetch("https://api.closebot.com/smart-faq/answered-followup", {
method: "POST",
headers: {
"X-CB-KEY": process.env.CLOSEBOT_API_KEY,
"Content-Type": "application/json",
},
body: JSON.stringify({
faqId: "faq_123",
leadIds: ["lead_801", "lead_802"],
}),
});import os
import requests
# Smart FAQ: re-engage every lead that asked, the moment it's answered
requests.post(
"https://api.closebot.com/smart-faq/answered-followup",
headers={"X-CB-KEY": os.environ["CLOSEBOT_API_KEY"]},
json={"faqId": "faq_123", "leadIds": ["lead_801", "lead_802"]},
)The questions everyone asks
Can’t find what you’re looking for? Ask CloseBot for an answer in seconds.
Different titles for the same job: an AI agent that engages new leads instantly, qualifies them, handles objections, follows up, and books appointments on your calendar. CloseBot does all of it 24/7 across every text-based channel in your CRM — with over 1 million appointments booked so far.
Native CRM AI is a general-purpose add-on. CloseBot is purpose-built for appointment setting — objective-driven conversations, a drag-and-drop builder, a full testing portal, and Smart FAQ that re-engages every lead the moment their question gets answered. And it isn’t locked to one platform: it works across HighLevel, HubSpot, our native CRM, or your own custom stack.
That’s exactly what CloseBot is — the #1 rated AI Appointment Setter. It qualifies leads, works around objections, and books high-intent appointments straight onto your calendar, replying within seconds at any hour.
Pricing is fixed and stays flat as you add clients — no per-seat surprises eating your margin. On the Agency plan you rebill clients at whatever rate you choose, so each new account adds recurring revenue. Start on the free plan and upgrade when you’re ready.
40+ languages and counting! If Claude and ChatGPT work in your language, so will this since we harness the same AI they do.
Minutes, not weeks. Build with the drag-and-drop builder, prove it out in the testing portal, and connect your CRM — no developers required. Most teams take their first agent live the same day.
You stay in control. Test every conversation before going live, roll back anything you don’t like, and pause the AI on any conversation for a human takeover. When a lead asks something the agent can’t answer, Smart FAQ flags it — answer once, and CloseBot follows up with every lead who asked.
Yes. CloseBot is HIPAA compliant and runs on infrastructure with 99.99% uptime, so it’s trusted in regulated industries like healthcare and dental. Conversations stay inside your CRM’s existing channels — nothing leaves your workflow.
No. Start for free — no credit card, no lock-in — and plans run month to month, so you can upgrade, downgrade, or cancel anytime. We’d rather keep you with results than with a contract.
You’re covered. The Business plan is built for companies scaling their own sales — same agents, same channels, same integrations, just pointed at your pipeline instead of your clients’. Real estate teams, home services, healthcare, coaches, and e-commerce brands all run CloseBot directly.