MCP explained specifically for marketers. MCP (Model Context Protocol) is a standardized way for AI Agents to know how to connect to external tools. Great… but what exactly does that mean?
AI Agents Can’t Do Stuff Out of the Box
When you use Anthropic, OpenAI or any other AI Providers, they operate as advanced auto-complete engines. Take a look at How AI Actually works in Bryce’s latest presentation to an audience of marketers HERE. Traditionally, if a developer or integrator wanted to make an AI Agent to do something like send a Slack message, that would have to be hard-coded in. Essentially, any tool you wanted to connect to required custom setup.
MCP Explained Solution
MCP is code and documentation that lives on the internet that agents can connect to. This code acts as a translator between the agent and the underlying API for the tool. The translator allows the agent to execute things to happen with the tool. This standard, established by Anthropic, has now been adopted by OpenAI as well. This code and documentation is hosted on a server (location reachable on the internet by anyone’s agents).
Companies can now host their own MCP to allow agents to easily use their APIs. Connecting an Agent to an existing MCP is simple for developers. Companies who make MCPs for their APIs will likely see rapid adoption as AI Agents become more popular.
Why You Should Care
Firstly, know that CloseBot is keeping close eyes on all of the industry changes and standards. CloseBot will always build with quality, reliability and scale in mind.
You will see CloseBot and others integrating with more external tools. The applications, like CloseBot, that give you a simple (yet granular) interface to implement robust Agents will be the ones that come out ahead. If there was ever a time to commit to NOT building your own code base for AI Agent lead qualification, that time is now… Changes to standards used to come annually, but now changes come almost weekly.
Leverage CloseBot to make sure your lead qualificaiton and booking AI Agents are always using state-of-the-art tools and standards.
The Future
CloseBot is seeing recurring trends in the AI Agent builder niche and we have some exciting things planned accordingly. Get started with your free CloseBot account today and join the most advanced AI Agent Lead Qualifcation Tool!
