A case study featuring Eric, co-founder of Freedom Pro – a real estate wholesaling education community
Eric had been around CloseBot before. A couple of years ago, he’d tried the platform but wasn’t in the right place. The offer wasn’t dialed in, and he moved on. Then he came back, ran a database reactivation sprint, and within 10 days had added roughly $1,000 in monthly recurring revenue to his business.
His total spend to make it happen? One dollar.
“I spent a dollar because we took up a $1 offer for the first month (64 bucks after that first month) and we added 900 to a grand in MRR in 10 days,” Eric said. “I texted my business partner like, yeah, that works.”
The Setup: Warm Leads Who Never Converted
Eric runs Freedom Pro, a real estate wholesaling community where members get deal support, team-building guidance, and a revenue split on dispositioned transactions. His primary lead source is TikTok Live; during streams, a banner prompts viewers to text a number to join. Thousands of people respond. Most don’t buy.
Those unconverted leads sitting in GoHighLevel were the target for the reactivation campaign. The strategy was a simple two texts… minimal friction and maximum curiosity.
“The first message was really leaning into just checking for general curiosity and not trying to push a sale or move people toward something specific. Just: hey, is this even something you’re remotely interested in? If not, don’t worry about it, I’ll never text you again. But if you are, let’s have a conversation.”
A follow-up message went out a few minutes later for anyone who hadn’t responded. From the first 200 – 300 prospects, Eric booked a handful of calls and closed 7 – 10 sales at $159/month each.
“Those bots are usually paid for for the next five years,” he noted 😅
The CloseBot Build: Five Nodes, Fully Functional
Eric’s flow isn’t complicated, but it’s powerful. Five or six nodes handle the entire journey: a lead texts in from TikTok Live, CloseBot qualifies them in conversation, and depending on where they land, it either sends a payment link with follow-up or books a sales call with automated reminders.
“People from TikTok Live will text in, have a conversation with CloseBot, it qualifies them, and if they want to join it sends the payment link and follows up. If they don’t want to join now, they can book a sales call and it does reminders and everything for that.”
What stood out to Eric coming back to the platform after two years was how much more intuitive the builder had become. The ability to have a listening custom scenario float freely in the workflow, not locked into a rigid sequence, was a specific upgrade he appreciated immediately.
“Being able to just have that ability was super helpful. And then the actual build is pretty straightforward.”
Scaling the Vision: Every Lead, One Funnel
Eric isn’t stopping at one campaign. His goal is to route every potential lead, from Instagram DMs, TikTok, SMS, email, reactivation lists, through CloseBot, and have the bot automatically qualify each person and place them into the right offer bucket.
Freedom Pro has multiple price points: a free entry, a $29 product, the core community at $159/month, and upsells beyond that. The vision is for CloseBot to handle the entire funnel automatically; qualifying leads, routing them to the right offer, and triggering follow-up sequences based on what they purchased or didn’t.
“If they bought the $29 product, that triggers a follow-up to push them into Freedom Pro. If they bought Freedom Pro, it tries to push the upsell. If they got the free thing, it pushes the $29 thing. I just need to build all those campaigns, and I know CloseBot can do that.”
Agent Outreach: The Next Expansion
Beyond his education business, Eric has his eye on using CloseBot for real estate agent outreach… an on-market acquisition strategy his business partner pioneered with remarkable results: 42 wholesale deals from Zillow in six months, totaling $642,000.
The appeal of CloseBot for agent outreach is that it’s relationship compounding. A deal they had closed eight months ago recently generated a referral, netting another $7,000 with essentially no extra work.
“That is why we need CloseBot internally for agents, so we can just build up that repeat business with effectively no overhead.”
The plan is to use CloseBot to initiate and qualify as many agent conversations as possible, then hand off to a trained acquisition manager. The disposition team is already in place. It’s a matter of plugging in the campaign.
Working Smarter: The Certified Implementer Model
Eric’s approach to building out his more complex flows reflects a mindset he borrowed from Alex Hormozi’s playbook: hire someone to do the work, but have them teach you while they do it.
He scheduled a one-on-one build session with a CloseBot certified implementer (a hands-on hour where the expert builds the flow live while explaining every decision). Eric watches, asks questions, and walks away with both the finished product and the knowledge to maintain it.
“There are higher leverage things I could do. Me sitting and tweaking around with this when I could pay someone to do it… I could go get another sale, make content, do something like that.”
It’s a practical acknowledgment that knowing the platform conceptually is more valuable than spending hours in the builder yourself. CloseBot’s certified implementer program exists precisely for this: vetted experts who know the platform deeply and can build, teach, and optimize for clients who’d rather focus on their core business. Other platforms don’t have this.
Key Takeaways
For businesses with dormant lead lists:
- A database reactivation campaign with a two-message sequence can generate significant MRR from leads that cost nothing additional to acquire
- Even a basic 5-6 node CloseBot flow can qualify leads, send payment links, book calls, and handle follow-up automatically
For scaling beyond a single campaign:
- CloseBot can serve as the central routing layer for all inbound leads across every channel, bucketing prospects into offers and triggering sequential follow-up based on purchase behavior
- Agent outreach is an underutilized use case with high potential for repeat and referral business
Frequently Asked Questions
What is a database reactivation campaign in CloseBot? A database reactivation campaign uses CloseBot to automatically re-engage a list of leads who previously expressed interest but never converted. A short, low-pressure message sequence, checks in on their interest without pushing for a sale. It’s one of the highest-ROI campaigns available because the leads already know you and cost nothing additional to contact.
How quickly can you see results from a CloseBot reactivation sprint? Results can come within days. In this case study, Eric generated 7–10 sales at $159/month each nearly $1,000 in new MRR within 10 days of launching his reactivation campaign against a list of 200–300 warm prospects.
How many nodes does a CloseBot flow need to be effective? A fully functional flow capable of qualifying leads, sending payment links, booking sales calls, and handling follow-up can be built in as few as five or six nodes. More complex use cases with multiple offers, upsell sequences, and lead routing will require additional nodes, but simplicity is almost always the right starting point.
Can CloseBot handle multiple offers and price points within one funnel? Yes. CloseBot can be configured to qualify incoming leads and route them to different offer flows based on their responses, purchase history, or engagement level. This makes it possible to manage an entire product ladder, free lead magnet, low-ticket offer, core product, and upsells – from a single automated system.
What is a CloseBot certified implementer? A certified implementer is a vetted expert who has been personally approved for their deep knowledge of the CloseBot platform. They offer one-on-one build sessions, campaign setup, and hands-on training for users who want a working system without spending hours figuring it out themselves. It’s ideal for business owners whose time is better spent on content, sales, or operations.
Can CloseBot be used for real estate agent outreach? Yes. CloseBot is well-suited for initiating and qualifying conversations with real estate agents at scale, then routing interested leads to a trained acquisition manager. For on-market wholesaling strategies, this creates a scalable pipeline for repeat business and referrals, relationships that compound over time with minimal ongoing cost.
What channels can feed leads into CloseBot? CloseBot can receive leads from virtually any channel that supports SMS or webhook-based triggers (including TikTok and Instagram campaigns) that direct followers to text a number, inbound SMS, GoHighLevel automations, email follow-up sequences, and manual list uploads for reactivation campaigns.
What happens if CloseBot runs out of response credits mid-campaign? If response credits are exhausted and auto-billing fails, active conversations will go unanswered until credits are replenished. CloseBot is adding notifications for failed top-ups to alert users before this becomes a problem. In the meantime, monitoring credit levels during active campaigns is recommended, especially during high-volume reactivation sprints.
Is CloseBot worth it for lower-ticket recurring offers? Absolutely. A $159/month subscription might seem modest per sale, but closing 7–10 of those in a single campaign adds $1,000–$1,600 in monthly recurring revenue, revenue that compounds every month going forward. At that math, a single successful reactivation campaign can cover the cost of the platform for years.