Best AI Chat Bot App Gets Usage Price Decrease for Agencies
Goes into effect 11/23 | Official announcement: Bryce DeCora – CEO/CTO CloseBot
CloseBot’s AI SDR chatbot has made a recent change to per-message pricing for any HubSpot and HighLevel agency that makes it unmatched now both on pricing, quality, reliability and compliance. Previously, a HubSpot or HighLevel agency building AI Sales agents through CloseBot were billed at $0.006 per message plus token fees (billed from AI providers like through your OpenAI API key). Customer relationship management is definitely cheaper with AI, but some marketing agencies were still finding usage costs too cost prohibitive. Early adopters who have $0 message costs still have $0 message costs.
This has been updated as of November 2025. Marketing agecy accounts are now billed a flat rate of $0.012 per message. This cost is of course re-billable to your clients that you are building AI appointment setters for. This blog will explain how this change:
- Lowers your average price by almost 40%
- Improves quality of responses
- Improves system reliability to 99.9%
- Improves compliance based on things like HIPAA
CloseBot is Lowering Your Prices by Almost 40%
The best AI chat bot app for agencies continues to innovate in ways that benefit everyone. This recent change has many benefits, one of which is a lower bill for you. This lower expense means more revenue for you as you rebill your clients. Let’s take a look at this price change.
Previously, average costs for tokens per message was $0.014 for users using OpenAI. You can verify this yourself by clicking on any message within the conversations page and clicking through all of the logs to see the input tokens and output tokens for all stages to determine a final reply. You can then check the updated OpenAI API key pricing here.
For example, we calculated what one of our top agencies paid in October 2025 while using CloseBot to respond to leads. This marketing agency paid $1,173 to OpenAI and another $521 to CloseBot, totaling $1,694. With the new pricing, the bill to OpenAI drops to $0 and $1,042 would have been paid to CloseBot. This is a 38% price reduction in usage this marketing agency would see from using the best AI chat bot app (CloseBot).
Keep in mind, this marketing agencyprocessed almost 87,000 responses and was on the leaderboard. Your costs will vary depending on your volume, which will likely be substantually below our top-performers.
Improved Response Quality For HubSpot and HighLevel Agencies
You’re likely curious to know how us eliminating your OpenAI and other API key(s) equates to improved quality. Currently, we are limited as to which AI Providers we can utilize based on your selected AI Provider. However, that chosen AI may excel at giving a response style you like, but be poor at doing things like updating contact fields and properties, or determine the date and time that the contact wants to book appointments for.
At the time of writing, we see users tend to prefer the response style of Anthropic and Gemini, for example. However, Anthropic and Gemini are not as good as OpenAI at data updating tasks which happen before a final response is determined by the AI. The result would be an AI that “sounds” good, but doesn’t update information the way you want. As models continue to change, we will have free reign to optimize for quality. You get to focus on being a business or marketing agency… CloseBot focuses on the quality and reliability of the AI.
99.9% Uptime Reliability AI SDR
Marketing agencies need to spend less time worrying about things like API keys and downtime. This update allows us to be fully responsible for reliability, instead of relying on marketing agencies’ ability to manage the uptime of their own API keys.
When an agency first starts using an OpenAI API key, for example, they have to slowly increase usage and pre-pay for credits through the OpenAI platform. Without doing this, they will run into limits on their API, and their CloseBot system will stop working. This is a big problem that marketing agency is busy running their business. The last thing they should have to worry about is their API key management.
- Easier setup
- More reliable rebilling profits
- Higher uptime
Compliance Updates Coming – This Update is Essential for HIPAA
Any system that makes you use your own API key is not HIPAA compliant. CloseBot has begun work on official compliance milestones, including HIPAA, and that means we need to enforce this update to make sure we are able to offer everyone a compliant platform. Believe it or not, there are many applications out there who self-proclaim compliance, while they are not actually compliant. CloseBot is a company of trust. We will not lie to our business and marketing agency users about compliance.
Rebilling Note for Agencies Rebilling Now
If you are an agency who inputs the API key on behalf of your clients (we know some of you do this), keep in mind we will no longer be using that API key. We recommend you enable rebilling from within CloseBot to pass this cost per message on to your clients with up-charge for profit! Learn how to set up rebilling within our help docs HERE.
Summary
CloseBot’s ChatGPT alternative for lead qualification and booking digital marketing has officially lowered usage pricing for all HubSpot and HighLevel agencies, making it the most cost-effective, highest-quality AI chat bot platform available to marketing agencies today.
Key Improvements
• Nearly 40% Price Reduction
By eliminating token fees and consolidating usage into a flat per-message rate, agencies keep more revenue on rebilled usage. A real-world agency example showed a cost drop from $1,694 to $1,042 for the same message volume, saving 38%.
• Better AI Response Quality
Removing the requirement to use your own OpenAI or Anthropic key gives CloseBot full freedom to route requests through the best-performing model for each task. This improves conversational tone, data updates, appointment parsing, and overall workflow accuracy.
• 99.9% Uptime Reliability
Agencies no longer need to manage API keys, credit limits, or rate caps. CloseBot now controls the entire AI pipeline, leading to dramatically higher uptime and fewer interruptions for client campaigns.
• Essential for HIPAA and Future Compliance
User-managed API keys are inherently non-compliant. This update is a foundational step toward CloseBot’s upcoming HIPAA compliance and other regulatory certifications, ensuring the platform meets real legal standards, not just marketing claims.
CloseBot’s new pricing and system changes give agencies lower costs, higher margins, better AI quality, and enterprise-grade reliability, all while setting the stage for full compliance in healthcare and other regulated industries. If you still have any questions, sign up for the live Question and Answer session with Bryce below or check out the video above!