Considering HighLevel Conversational AI? – 13 Massive CloseBot Improvements that Matter… Plus One Bonus
1. Proven Results
CloseBot was a Gold Sponsor at the 2025 HighLevel Summit in October where we met many CloseBot users and HighLevel conversational AI users who were curious about CloseBot. One of these users in particular was actively working on getting HighLevel’s conversational AI functional for his own database reactivation campaign.
Brad, owner of Genie Rocket, was skeptical. He didn’t understand when we claimed “CloseBot is overall just better…”. He sat down on-site with a member of our team for 20 minutes, and together they built his database reactivation AI agent in CloseBot. During the testing of this agent, Brad began to see the raw quality differences. After 10 more minutes of testing and tweaking, Brad asked if he could turn it on for a live database reactivation with his real leads.
The result… 3 hours later and Brad had 30 appointments booked. Brad then signed up for a CloseBot Agency Account and spent much of the next 2 days bringing all of his friends over to our CloseBot booth. See Brad’s testimonial below, recorded just 1 hour after turning his CloseBot agent on.
2. Superior Quality
Brad took immediate and massive action. He wasn’t refusing to use AI because he lacked initiative, he refused because he didn’t trust HighLevel conversational AI. CloseBot’s AI simply converts better with more natural conversations and higher booking rates. It’s a difference you can only feel if you experience it for yourself. Luckily, you can try yourself on our free plan.
CloseBot is optimized for lead qualification and appointment setting, not for generic AI chat. For that reason, you’ll see a massive difference in the conversational agents built with CloseBot compared to more general tools like the native HighLevel AI Employee. To date, CloseBot has booked more AI-driven appointments to HighLevel calendars than HighLevel has booked with their own native AI to their own calendars.
3. Smarter Pricing
CloseBot drives more revenue to you and your customers through higher quality conversations, more features, and better support. However, we know pricing is still important to marketing agencies. If you’re using HighLevel’s native AI, it’s typically cheaper to use CloseBot once you have more than four sub-accounts. See the details in this full blog here, which shows the exact costs including usage of power agencies (100+ sub-accounts) and beginner agencies alike.
Typically, a sub-account will have about $22 in usage costs accrued through CloseBot, which is re-billable. We don’t offer an unlimited usage option, but all usage can be re-billed through CloseBot. This table compares CloseBot with standard usage to HighLevel’s Unlimited plan. With CloseBot, you’re paying less, paying only for what you use, and you’re getting a much better product for you and your clients.
4. Rock-Solid Reliability
CloseBot has offered fallback support in case your primary AI fails for the past two years. Our fallback infrastructure is sound, hardened through time, and built for enterprise reliability. HighLevel does not have fallback infrastructure in place. If your primary AI option experiences downtime, so do you. This means more headaches for your clients, which means more headaches for you.
With CloseBot, enjoy the options of Gemini, Anthropic, OpenAI, DeepSeek and Grok. Pick the ones you want, exclude the ones you don’t. The choice is up to you! No matter which you choose, your data is safe with us.
5. Smart FAQ – New Industry Standard
CloseBot’s Smart FAQ is a revolutionary change to how AI agents are managed. Without Smart FAQ, agencies and businesses are forced to comb through lead communications to see where there are gaps in the AI’s knowledge. Or worse, you may find that your AI is lying about things it doesn’t have clear answers to (hallucinating).
Smart FAQ allows your CloseBot-built lead qualification agent to notify you when it doesn’t know the answer to a question. You or your client can fill in the answer, click save, and it will know the answer next time it is asked. Say goodbye to manually combing through conversations. CloseBot is built for scale and trust.
6. Built-In Email Capability
You’d think an AI system built for lead qualification and booking would be able to improve customer engagement by sending emails. HighLevel’s conversational AI cannot send emails. CloseBot can. Not only can CloseBot reply to emails, it can send an email with requested information even if it’s currently chatting with someone on a different channel (eg. live chat or SMS).
Having an AI tool that’s truly omnichannel makes a world of difference when it comes to customer engagement in ways that lead to more appointment conversions. You can even test this feature directly within our robust testing portal.
7. Flow Builder Built for Revenue
HighLevel announced the release of their flow builder, inspired by CloseBot’s monopoly on the flow-built agent space for the past 3 years. A common question is now, why would I choose CloseBot’s Flow Builder over HighLevel’s? If given the option, would you rather drive a Lamborghini or a Prius? Both are cars, after all 🚙
Three years of focused development makes it faster to build, more flexible, and more profitable to build with CloseBot’s flow builder. There are too many things to list that CloseBot’s flows can do that HighLevel’s cannot, but a couple are listed in items below.
8. Custom Scenarios (Exclusive to CloseBot)
Conversations are not linear… they jump around. Some are hesitant to use CloseBot because they think the flow-built agents will be too rigid. This is why we created Scenarios. Scenarios allow the AI to detect certain things and jump to other parts in a job, or do new “side-jobs”.
This is exactly how we humans qualify leads… we have our main script, but we know we are free to jump around within reason. Example: Skip straight to booking when someone says “Can I just get on a call real quick?” This example shows a test that triggered the Call Requested Scenario, which allowed the lead to jump to a different part of this agentic job.
HighLevel doesn’t have this flexibility.
9. AI Sending Images
CloseBot is able to send images. This can be extremely helpful in keeping leads engaged. HighLevel cannot do this either. In fact, their chat widget is not able to send or receive images at all. See the example job below where the agent gathers a lead’s name and info about their desired photoshoot before sending a sample photo to get them excited about their upcoming shoot.
Here’s an example… viewer discretion advised. This exact photography reactivation campaign template can be used for free on any of our annual plans or can be purchased if you’re on a monthly plan.
10. Easy Persona Split Testing
Quickly test different AI providers (OpenAI, Anthropic, etc.), tones, or typo realism. CloseBot separated out agents into two different aspects.
- Personas: Shape the tone of how the AI responds
- Job Flows: Structures the script the persona needs to follow when qualifying leads
Easily swap out personas to see which one drives more booked appointments for your clients.
11. Visual Flow Testing (In-Build)
Ever feel lost when testing non-CloseBot agents? Like you’re shooting targets in the dark? Cut your testing time down drastically with our in-flow testing portal that highlights things as your AI lead qualification agent is working on them. You’re even able to make changes, undo messages and test again without testing from scratch every time you make a change.
And if this isn’t enough for you, our testing portal even allows you to test conversational booking, field updating, tag adding and more. No other AI agent builder for HighLevel has this capability… and testing without it can be a nightmare.
12. 24/7 Human Support
Ever found yourself stuck when building AI agents with HighLevel conversational AI? That’s common with all tools. The difference with CloseBot is that we have 24/7 human staff available to support you who are all AI experts.
Our real humans are focused solely on AI support instead of covering thousands of unrelated features. Fast help from experts who understand your agents, available for unlimited use on all paid CloseBot plans.
13. Relentless Innovation
CloseBot releases major updates every week, not every few months. Our team is on the cutting edge of AI research and development, paving the way for AI lead qualification and booking technology. We aren’t chasing what other apps are doing, we are setting the industry standard.
Bonus: Not Limited to Businesses within HighLevel
There’s a growing trend of AI Agency, that prides themselves in building AI tools for businesses, not bound by the CRM (eg. HighLevel). Wouldn’t it be nice to be able to build AI agents that make a difference for businesses, no matter their existing CRM? That’s the power of scaling your AI Agency with CloseBot.
Our HubSpot integration launches publicly at the end of Q4. If you’re using CloseBot, your market cap will dramatically grow with us… and there are even more integrations to come.
Conclusion
Choosing CloseBot over HighLevel empowers your business with superior lead quality, smarter pricing, and relentless innovation. This AI-driven solution not only enhances appointment booking efficiency but also ensures a seamless user experience with built-in email capabilities and a self-updating knowledge base. By leveraging CloseBot’s advanced features, you can significantly improve lead qualification and customer engagement. Discover how CloseBot can transform your operations by exploring our offerings today.
Frequently Asked Questions
What types of businesses can benefit from using CloseBot?
CloseBot is designed to cater to a wide range of businesses, particularly those that rely heavily on lead generation and appointment setting. This includes marketing agencies, real estate firms, healthcare providers, and service-based businesses. By utilizing CloseBot’s advanced AI capabilities, these businesses can enhance their customer engagement, streamline their lead qualification processes, and ultimately increase their appointment booking rates. The flexibility and customization options available make it suitable for various industries looking to improve their operational efficiency.
How does CloseBot ensure data security for its users?
Data security is a top priority for CloseBot. The platform employs robust encryption protocols to protect user data during transmission and storage. Additionally, CloseBot offers users the ability to choose from multiple AI providers, ensuring that data handling complies with industry standards. Regular security audits and updates are conducted to safeguard against potential vulnerabilities. Users can have peace of mind knowing that their sensitive information is well-protected while using CloseBot’s services.
Can I integrate CloseBot with other tools or platforms?
Yes, CloseBot is designed to integrate seamlessly with various tools and platforms commonly used in marketing and customer relationship management. This includes popular CRM systems, email marketing platforms, and social media channels. The integration capabilities allow businesses to create a cohesive workflow, ensuring that leads are managed efficiently across different platforms. By connecting CloseBot with existing tools, users can enhance their operational efficiency and improve overall customer engagement.
What kind of support does CloseBot offer to new users?
CloseBot provides comprehensive support to new users, including 24/7 access to human experts who specialize in AI technology. This dedicated support team is available to assist with any questions or challenges users may encounter while setting up or using the platform. Additionally, CloseBot offers tutorials, documentation, and a robust knowledge base to help users navigate the system effectively. This commitment to customer support ensures that users can maximize the benefits of CloseBot from the start.
How does CloseBot’s Smart FAQ System work?
The Smart FAQ System in CloseBot is designed to enhance the reliability of AI interactions. When an AI agent encounters a question it cannot answer, it will notify the user, allowing them to fill in the knowledge gap. This feature minimizes misinformation and enhances the overall trustworthiness of the AI. As users update the knowledge base, the AI becomes more capable over time, leading to improved lead qualification and customer interactions. This system sets CloseBot apart from other AI solutions.
Is there a free trial available for CloseBot?
Yes, CloseBot offers a free plan that allows users to experience its features without any financial commitment. This trial period enables potential customers to test the platform’s capabilities, including lead qualification and appointment setting, before deciding to invest in a paid plan. The free plan is an excellent opportunity for businesses to evaluate how CloseBot can enhance their operations and improve customer engagement without any upfront costs.
What makes CloseBot different from other conversational AI tools?
CloseBot distinguishes itself from other conversational AI tools through its focus on lead qualification and appointment setting, rather than generic chat functionalities. Its advanced features, such as the Smart FAQ System, built-in email capabilities, and customizable flow builders, provide a more tailored experience for users. Additionally, CloseBot’s commitment to continuous innovation and regular updates ensures that it remains at the forefront of AI technology, offering superior performance and reliability compared to competitors.